OUR MISSION

We’re here to help people and planet flourish by crafting pasta-shaped veggies.

Our veggies are grown up by down-to-earth farmers who treat our planet like a close friend.

Together, we explore new ways to make the most of every crop and plant.

Reducing waste whilst innovating taste.

ON AN IMPACT JOURNEY

“WE WANT TO PREVENT THE FIGHT FOR THE LAST VITAMINS”

Coming from a farmer family and a retail family in The Netherlands, Walter and Pieter share a deep rooted passion for good and healthy food.

And for a better food system. They are definitely those guys who say “the glass is half full”. Nonetheless, they share a vision that is becoming more and more realistic if we don’t act now. “In 2050, there will be more than 10 billion people on earth, all living above 50°38’ latitude. Agricultural lands will be under high pressure, farmers can no longer feed the world or cultivate a variety of crops because of the degraded lands. Fresh food will be scarce, leading to more and more deceases and resulting in a war between families and regions. The fight for the last vitamins, has arrived”.

Till 2050, we only have 29 harvests left to change the food system forever.

It’s our aim to create more with less. To extend the veggie lifetime, by creating the most nutritious food concepts from what mother nature has to offer, and use it wholy, even the ugly ones. And whilst doing this, improve the quality of the soils and make sure we are resilient for the times to come.